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"No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and the strength of which his body is capable."- Socrates
And who can say that the crease or definition between your shoulder and upper arm and biceps isn't a beautiful thing?
Guys get the gratifying feeling of filling out shirt sleeves. Michelle Obama showcased toned arms for women, showing that curls aren't only for the boys.
Ever have a conversation with someone, when you pay full attention, leaning forward with your elbows on the table, steepling your hands, and you notice their eyes wander to look at your arms?
That could be you at your next job interview, a business deal or a date. Sure those toned, defined arms look sexy, but the real deal comes with the confidence built into them.
We want to level up your training so you'll impress under duress. Make those arms translate into big personal and social gains that go beyond strength. The only thing more beautiful than this bar will be you when you're coming out on top of life's challenges. This is what's going to get you there.