Better products through data: We constantly prototype before bringing a product to market, then iterate after the product hits the market to improve, improve, improve. We collect data on usage and failure rates to identify and correct weak points.
Best reviews: We have the most reviews on bumper plates in the world.We trust our customers to share with us what they think about our products, and we mine our reviews for product improvements. We do not filter our reviews to manipulate the "star ratings."
“We think about it so you don’t have to”: We are the experts in equipment- so you don't need to be
“It just works”: This is the gold standard. We are constantly trying to simplify our designs so they are intuitive and using them is second nature for you
Best warranty: We back up our designs with the best warranty in the world. For example, up to 3 years on bumper plates, including commercial use!