What is your name? Tony Orozco
How would you describe your title? Owner and Coach
Where should we send visitors? www.imperiumcrossfit.com
What is the name of your box? Imperium CrossFit
Are you a Crossfit Affiliate? If so, how many years have you been affiliated? Yes - 5 years
How many years have you been in business? 5 years
What sort of training do you offer (personal training, group fitness, etc)? Both Personal/Private Training, Endurance training and CrossFit
How would you describe your community? Awesome!!
How would you describe your training style or philosophy? Perfect the Basics approach, masters those before you increase.
Do you offer nutrition advice? We do, but we outsource for personalized nutrition planning
Tell us about your box. I opened Imperium CrossFit in 2011 and at the time, we were the only CF affiliate located in the Houston Heights. We started off in an older warehouse with roughly 1800 SQF, within a year, we grew out of our smaller location and moved into our newer current location with 5000 sqf. Our BOX has become a staple in our local community and we continue to grow and impact lives.
Tell us about your fitness journey. I’ve always been involved in fitness at every point in my life. From working out with friends, for football, training friends and eventually getting involved in CrossFit.
Describe your best source for getting new members. Our best source of getting new members is from the members we already have… Results and word of mouth are everything.
Is there anything that you found for member retention? Take care of your members, and they will take care of you.
Are there any marketing channels that you hate or are very poor? Magazine ads really suck…. Probably the worst money every spent
Is there anything you've done for your box or customers that's been a game changer? Provide cold bottled water…. It’s HOT in HOUSTON!
If you were starting again from scratch, what would you do? Stay small and having air conditioning...
Is there anything you'd like to add? Love what you do and you will never work another day in your life
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