Written at 9:02AM in the kitchen of "Fringe Sport West" in Boulder, CO
We spent yesterday scouting locations in Denver and Boulder and we're coming to town. Not sure exactly where, but it seems to me that people from Boulder might be more willing to drive to Denver than vice.
We'll see how this plays out, but we should officially have Fringe Sport West (warehouse) set up in 3-6 months.
I'm pretty excited, and a little scared. We've been talking about a West location since Fringe was just an idea in my head... and it's finally happening.
What this means for you is faster shipping to the Western US, a cool location in the Denver or Boulder area that we'd love for you to come visit and hang out in, and a new local community to introduce into the #fringefam.
Color me inspired.
Oh, and here's me lifting with my buddy Kevin Wood in Denver yesterday. I love to lift with our customers family. Hit me up if you're in Denver or Boulder and I'll reach out on a future visit.
A quick warning- Kevin has been doing a lot of Powerlifting, but he agreed to do my (Atomic Athlete) programming yesterday.
And I made him run.
It's a risk you take when you lift with me :)
Kevin promised to have me box squat with bands the next time we work out, so it will all even out.
Apparently when you offer a free sticker to tens of thousands of people, a bunch of them take you up on the offer.
(I did that last week)
My wife and I are addressing all those envelopes and slowly mailing the stickers out. For whatever reason, I don't want to have the rest of the Fringe crew doing it. I'll get to everyone who emailed, and thank you for doing so. But I'm running a little slow on that.
Since I got into strength and conditioning, I've always loved sandbag training. So of course we wanted to bring out a Sandbag trainer for Fringe.
In keeping with the methodology I outlined last week:
We knew companies could make a great sandbag trainer for $80 (plus shipping). So we decided to make a great one for under $50. And we ended up being able to bring it to you for $39 with free shipping, well under our goal.
What did I miss? Give me some other great sandbag routines :)
Have a great day!